BP Group

Transform customer experience by fixing the work behind it — with Outside‑In.

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Stay current. Stay accredited.

The ACX Advisor® is the continuous development tier of the ACX certification architecture. It runs annually across all levels—providing every ACX holder with access to the latest CEMMethod® version updates and the evolving intelligence from 145,000+ global practitioners.

The CEMMethod® is a living framework. Each annual version release incorporates new Next Practices from category leaders at the frontier of customer centricity. The Advisor programme ensures that ACX practitioners' Outside-In frameworks, decision tools, and accreditation remain current as the methodology advances.

For ACX Mentors and Champions who deploy frameworks internally, the Advisor programme is essential to keeping in-house programmes aligned with the latest version—and maintaining licensing validity.

Annual development session

Who is it for?

The ACXA® is designed for any ACX certification holder who wants to maintain the currency and validity of their accreditation year on year.

All ACX Level Holders

Any professional holding ACXP, ACXM, ACXC, or ACXMe accreditation who wants to maintain the currency and validity of their certification.

Senior CX Leaders

Executives with ongoing board or ExCo accountability for customer outcomes who need their Outside-In frameworks and decision disciplines to remain current as the methodology advances.

ACX Mentors and Champions

Practitioners licensed to deploy CEMMethod® frameworks internally who need ongoing access to version updates to keep their in-house programmes current.

Continuous Learners

CX professionals committed to staying at the frontier of customer centricity practice—not just holding a certification but actively developing with it.

Annual session modules

1 Day · Annual Renewal

1

CEMMethod® Version Release: What Has Changed

Comprehensive review of the latest CEMMethod® version. Updates to frameworks, tools, and decision methodologies emerging from the most recent global practitioner research.

2

Next Practices: Emerging Patterns from Category Leaders

Analysis of the most significant advances in customer centricity from organisations at the frontier. What leading exponents are doing differently—and what it means for Outside-In practice.

3

Framework Currency: Applying Updated Tools

Hands-on application of updated frameworks to participant contexts. Ensuring decision tools, Outside-In disciplines, and accountability mechanisms reflect current best practice.

4

Cross-cohort Intelligence: Global Practitioner Network

Structured exchange with peers from across the global ACX community. Shared intelligence on implementation challenges, emerging approaches, and evolving customer centricity patterns.

5

Certification Renewal and Continued Accreditation

Formal renewal of ACX accreditation at the participant's current level. Confirmation of ongoing eligibility to deploy CEMMethod® frameworks in professional and enterprise contexts.

What the Advisor programme provides

Annual participation in the ACXA® keeps accreditation active and Outside-In frameworks aligned with the leading edge of customer centricity practice.

Maintain current accreditation across all ACX certification levels

Apply the latest CEMMethod® version updates to decision frameworks and Outside-In disciplines

Access intelligence from the global network of 145,000+ CEMMethod® qualified practitioners

Identify and act on emerging CX risk patterns before they become capability gaps

Sustain the currency of in-house Outside-In structures as the methodology evolves

Remain eligible to deploy CEMMethod® frameworks in professional and licensed capacities

Format

One intensive day per year. Available as open cohort sessions or coordinated in-house for organisations with multiple ACX holders.

Renewal

Participation in the annual Advisor programme maintains active accreditation status across all ACX levels the participant holds.

Content

Each year's content reflects the latest CEMMethod® version release and current intelligence from the global practitioner network. Content evolves annually.

The ACX certification pathway

The ACXA® Advisor runs across all ACX levels—supporting the entire certification community in staying current with the latest CEMMethod® version releases.

Professional

1–2 Days

Master

2 Days

Champion

3 Days

Mentor

2 Days

Advisor

Annual 1 Day

This programme

The ACXA® Advisor runs annually across all levels and maintains currency with the latest CEMMethod® version releases.

Participant Perspectives

The programme highlighted the link between customer experience and internal process discipline. It reinforced that sustainable experience improvement depends on how organisations design and govern their operating decisions, not surface-level innovation.

Customer Experience Designer, Financial Services (South Africa)

The sessions delivered clear outcomes against a critical customer experience priority. They enabled focused collaboration and produced tangible outputs while maintaining strong engagement across the team.

Head of Commercial Change Strategy, Banking (North America)

The programme materially changed how I approach improvement and prioritisation. It provided a structured way of thinking that could be applied immediately to real business challenges.

Vice President, Client Experience Process Improvement, Global Bank (United States)

The programme reshaped how teams measure, collaborate, and make decisions with the customer in mind. It established a more consistent and disciplined approach across functions.

Head of Operational Analytics and Data Management, Media & Entertainment (South Africa)

The learning approach is grounded in real-world application and current case material. Each engagement demonstrated clear improvement in both content and practical relevance.

Director, Business Transformation, Professional Services (Saudi Arabia)

Framework foundation

The ACXA® programme is underpinned by the CEMMethod®—initially developed in 2002–05 with companies including Virgin, Google, and Amazon. Now in version 16, it codifies the Next Practices of the world's leading exponents of customer centricity.

Delivered by BP Group (est. 1992) and 40+ global partners across open and in-house formats.

Keep your accreditation current and your Outside-In frameworks at the frontier