Verona Classen

I have spent almost thirteen years in the asset management industry, where I have built a career grounded in service, consistency, and a commitment to improving how clients experience our business. I hold an honours degree in Media and Communication, which shaped my interest in how people engage with information and how organisations build trust. In my role as a Service Quality Team Leader at Allan Gray, I focus on strengthening our client experience by improving processes, reducing friction, and ensuring that every interaction reflects our values. I am driven by a belief that thoughtful design and clear communication can remove obstacles for clients and create long-term value. This motivates my work in customer experience and process excellence, where I aim to turn insights into meaningful improvements that support both clients and our internal teams.